The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to - create a marketing plan - budget for marketing - develop an effective website - conduct local marketing research - manage salespeople - manage prospects - run a public relations campaign - conduct promotional events - use virtual models This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!