Filtre: Paperback

Routledge Studies in Marketing

Marketing and Gamification: Applications, Challenges, and Ethics

Editat de Sahil Gupta et al.

21 mai 2026

Preț: 416^.31 lei

3-5 săpt. | 4-10 zile

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Routledge Studies in Marketing

Editat de Aijaz A. Shaikh et al.

15 ian 2019

Preț: 1122^.50 lei 1368^.90 lei

6-8 săpt.

-18%

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Routledge Studies in Marketing

Editat de Kathy Knox et al.

30 mai 2022

Preț: 406^.10 lei

Indisponibil temporar

Routledge Studies in Marketing

Editat de Robert Crawford et al.

aug 2022

Preț: 425^.46 lei

6-8 săpt.

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Routledge Studies in Marketing

Autor Anna Bianchi

aug 2022

Preț: 407^.75 lei

Indisponibil temporar

Luxury and Fashion Marketing: The Global Perspective

Routledge Studies in Marketing

Autor Satyendra Singh

aug 2022

Preț: 415^.95 lei 489^.35 lei

6-8 săpt.

-15%

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Routledge Studies in Marketing

Autor Katarzyna Sanak-Kosmowska

31 mai 2023

Preț: 405^.38 lei

3-5 săpt. | 4-10 zile

Information Asymmetry in Online Advertising

Routledge Studies in Marketing

Autor Jan W. Wiktor et al.

31 mai 2023

Preț: 420^.37 lei

6-8 săpt.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Routledge Studies in Marketing

Editat de José M. Álvarez-Monzoncillo

27 mai 2024

Preț: 381^.90 lei

Indisponibil temporar

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Routledge Studies in Marketing

Autor Angelo Riviezzo et al.

31 mai 2021

Preț: 369^.76 lei

Indisponibil temporar

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Routledge Studies in Marketing

Autor Charles Blankson et al.

apr 2021

Preț: 437^.77 lei

6-8 săpt.

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 423^.44 lei

3-5 săpt. | 4-10 zile

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Routledge Studies in Marketing

Autor Xi Liu

9 ian 2023

Preț: 402^.34 lei

6-8 săpt.

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Editat de T C Melewar et al.

9 ian 2023

Preț: 436^.82 lei

6-8 săpt.

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Routledge Studies in Marketing

Autor Edoardo Magnotta

30 iun 2021

Preț: 441^.18 lei

6-8 săpt.

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Routledge Studies in Marketing

Autor Elena Chatzopoulou

9 oct 2024

Preț: 403^.64 lei

6-8 săpt.

Understanding the Higher Education Market in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 431^.00 lei

6-8 săpt.

Strategic Marketing of Higher Education in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 421^.42 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Fariba Esmaeilpour et al.

30 sep 2021

Preț: 222^.39 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Bang Nguyen et al.

30 sep 2021

Preț: 407^.04 lei

Indisponibil temporar

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing

Editat de Małgorzata Bartosik-Purgat et al.

27 mai 2024

Preț: 380^.55 lei

3-5 săpt. | 4-10 zile

Artificial Intelligence for Marketing Management

Routledge Studies in Marketing

Editat de Park Thaichon et al.

27 mai 2024

Preț: 408^.74 lei

6-8 săpt.

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Routledge Studies in Marketing

Editat de Gaurav Gupta et al.

9 oct 2024

Preț: 412^.99 lei

6-8 săpt.

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Routledge Studies in Marketing

Autor Paweł Bryła et al.

27 mai 2024

Preț: 419^.80 lei

6-8 săpt.

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Routledge Studies in Marketing

Autor María Rodríguez-Rabadán Benito

28 noi 2024

Preț: 380^.09 lei

3-5 săpt. | 4-10 zile

Internal Marketing: Theories, Perspectives, and Stakeholders

Routledge Studies in Marketing

Autor David M. Brown

29 apr 2022

Preț: 434^.47 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Heidi Hansen

9 ian 2023

Preț: 398^.52 lei

6-8 săpt.

Charity Marketing: Contemporary Issues, Research and Practice

Routledge Studies in Marketing

Editat de Fran Hyde et al.

20 dec 2021

Preț: 372^.13 lei

Indisponibil temporar

Routledge Studies in Marketing

Autor S M A Moin

12 iul 2024

Preț: 1005^.95 lei 1226^.77 lei

6-8 săpt.

-18%

Sustainable Marketing and Customer Value

Routledge Studies in Marketing

Editat de Subrata Chattopadhyay et al.

26 aug 2024

Preț: 381^.90 lei

3-5 săpt. | 4-10 zile

Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness

Routledge Studies in Marketing

Autor Domen Bajde

12 mai 2025

Preț: 1112^.03 lei 1356^.13 lei

6-8 săpt.

-18%

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Routledge Studies in Marketing

Autor Carlos Diaz Ruiz

25 mar 2025

Preț: 1113^.42 lei 1357^.83 lei

6-8 săpt.

-18%

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Routledge Studies in Marketing

Autor Jashim Khan et al.

31 dec 2024

Preț: 1062^.99 lei 1296^.34 lei

6-8 săpt.

-18%

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory

Routledge Studies in Marketing

Autor Christopher Miles

18 dec 2020

Preț: 359^.86 lei 406^.69 lei

Indisponibil temporar

-12%

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 1065^.43 lei 1299^.31 lei

6-8 săpt.

-18%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 1062^.99 lei 1296^.34 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Editat de Sarah-Louise Mitchell et al.

7 noi 2024

Preț: 356^.20 lei

3-5 săpt. | 4-10 zile

Routledge Studies in Marketing

Autor Henrik Hagtvedt

21 oct 2024

Preț: 354^.91 lei

3-5 săpt. | 4-10 zile

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

3 oct 2024

Preț: 1247^.84 lei 1521^.75 lei

6-8 săpt.

-18%

Visual Methods in Marketing and Consumer Research

Routledge Studies in Marketing

Editat de Fatema Kawaf et al.

30 ian 2026

Preț: 389^.71 lei

3-5 săpt. | 4-10 zile

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Routledge Studies in Marketing

Autor Gordon Foxall

31 mar 2021

Preț: 439^.48 lei

6-8 săpt.

Individuals in B2B Marketing: Sensemaking and Action in Context

Routledge Studies in Marketing

Editat de Maria Ivanova-Gongne et al.

26 dec 2025

Preț: 561^.66 lei

38-44 zile

Routledge Studies in Marketing

Autor Gordon R. Foxall

30 iul 2025

Preț: 433^.69 lei

6-8 săpt.

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Routledge Studies in Marketing

Editat de Nor Aida Abdul Rahman et al.

30 iul 2025

Preț: 433^.69 lei

6-8 săpt.

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Routledge Studies in Marketing

Autor Dirk vom Lehn

26 mai 2025

Preț: 434^.52 lei

6-8 săpt.

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Routledge Studies in Marketing

Autor Vincent Mabillard et al.

27 iun 2025

Preț: 441^.50 lei

6-8 săpt.

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Routledge Studies in Marketing

Editat de Anna Grudecka et al.

30 ian 2025

Preț: 407^.19 lei

6-8 săpt.

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Routledge Studies in Marketing

Editat de Chloe Steadman et al.

30 ian 2025

Preț: 381^.40 lei

3-5 săpt. | 4-10 zile

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 417^.25 lei

6-8 săpt.

Business Digitalization: Corporate Identity and Reputation

Routledge Studies in Marketing

Editat de Pantea Foroudi et al.

18 dec 2024

Preț: 407^.46 lei

6-8 săpt.

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

Autor Guilherme Pires et al.

18 dec 2020

Preț: 424^.32 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 444^.17 lei

6-8 săpt.

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Routledge Studies in Marketing

Autor Honorata Howaniec

26 aug 2024

Preț: 403^.78 lei

6-8 săpt.

Routledge Studies in Marketing

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