Filtre: Livrare economică (2-4 săptămâni)

Routledge Studies in Marketing

Sustainable Marketing and Customer Value

Editat de Subrata Chattopadhyay et al.

26 aug 2024

Preț: 266^.79 lei 336^.90 lei

3-5 săpt. | 7-13 zile

-21%

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 266^.79 lei 336^.90 lei

3-5 săpt.

-21%

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Routledge Studies in Marketing

Autor Carlos Diaz Ruiz

25 mar 2025

Preț: 844^.10 lei 1194^.85 lei

3-5 săpt.

-29%

Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness

Routledge Studies in Marketing

Autor Domen Bajde

12 mai 2025

Preț: 841^.32 lei 1193^.14 lei

3-5 săpt.

-29%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 790^.99 lei 1115^.82 lei

3-5 săpt.

-29%

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 784^.39 lei 1111^.74 lei

3-5 săpt.

-29%

Marketing and Gamification: Applications, Challenges, and Ethics

Routledge Studies in Marketing

Editat de Sahil Gupta et al.

28 oct 2024

Preț: 784^.39 lei 1111^.74 lei

3-5 săpt.

-29%

Routledge Studies in Marketing

Editat de Jonatan Södergren et al.

13 iun 2025

Preț: 841^.56 lei 1274^.85 lei

3-5 săpt.

-34%

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Routledge Studies in Marketing

Autor Jashim Khan et al.

31 dec 2024

Preț: 789^.51 lei 1114^.90 lei

3-5 săpt.

-29%

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Routledge Studies in Marketing

Editat de Anna Grudecka et al.

30 ian 2025

Preț: 260^.31 lei 328^.74 lei

3-5 săpt.

-21%

Business Digitalization: Corporate Identity and Reputation

Routledge Studies in Marketing

Editat de Pantea Foroudi et al.

18 dec 2024

Preț: 266^.79 lei 336^.90 lei

3-5 săpt.

-21%

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Routledge Studies in Marketing

Autor Honorata Howaniec

26 aug 2024

Preț: 260^.31 lei 328^.74 lei

3-5 săpt.

-21%

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Routledge Studies in Marketing

Editat de Gaurav Gupta et al.

9 oct 2024

Preț: 266^.79 lei 336^.90 lei

3-5 săpt.

-21%

Artificial Intelligence for Marketing Management

Routledge Studies in Marketing

Editat de Park Thaichon et al.

27 mai 2024

Preț: 265^.69 lei 336^.29 lei

3-5 săpt.

-21%

Routledge Studies in Marketing

Editat de Bang Nguyen et al.

30 sep 2021

Preț: 278^.61 lei 352^.62 lei

3-5 săpt.

-21%

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Routledge Studies in Marketing

Autor Katarzyna Sanak-Kosmowska

25 noi 2021

Preț: 840^.90 lei 1192^.87 lei

3-5 săpt.

-30%

Routledge Studies in Marketing

Autor Fariba Esmaeilpour et al.

30 sep 2021

Preț: 141^.37 lei 181^.87 lei

3-5 săpt.

-22%

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Routledge Studies in Marketing

Autor Elena Chatzopoulou

9 oct 2024

Preț: 263^.20 lei 334^.92 lei

3-5 săpt.

-21%

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Routledge Studies in Marketing

Editat de Aijaz A. Shaikh et al.

30 sep 2020

Preț: 307^.54 lei 369^.51 lei

3-5 săpt.

-17%

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Routledge Studies in Marketing

Autor Anna Bianchi

aug 2022

Preț: 276^.15 lei 351^.27 lei

3-5 săpt.

-21%

Routledge Studies in Marketing

Editat de Robert Crawford et al.

aug 2022

Preț: 277^.58 lei 352^.05 lei

3-5 săpt.

-21%

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Editat de T C Melewar et al.

9 ian 2023

Preț: 274^.25 lei 340^.98 lei

3-5 săpt.

-20%

Routledge Studies in Marketing

Autor Heidi Hansen

9 ian 2023

Preț: 263^.68 lei 335^.19 lei

3-5 săpt.

-21%

Routledge Studies in Marketing

Autor Henrik Hagtvedt

21 oct 2024

Preț: 244^.51 lei 310^.78 lei

3-5 săpt. | 7-13 zile

-21%

Routledge Studies in Marketing

Editat de Sarah-Louise Mitchell et al.

7 noi 2024

Preț: 248^.04 lei 312^.72 lei

3-5 săpt. | 7-13 zile

-21%

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Routledge Studies in Marketing

Autor María Rodríguez-Rabadán Benito

28 noi 2024

Preț: 266^.79 lei 336^.90 lei

3-5 săpt. | 7-13 zile

-21%

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Routledge Studies in Marketing

Editat de Chloe Steadman et al.

30 ian 2025

Preț: 265^.87 lei 336^.37 lei

3-5 săpt. | 7-13 zile

-21%

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing

Editat de Małgorzata Bartosik-Purgat et al.

27 mai 2024

Preț: 265^.69 lei 336^.29 lei

3-5 săpt. | 7-13 zile

-21%

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 306^.40 lei 368^.91 lei

3-5 săpt. | 7-13 zile

-17%

The Psychology of Consumer Profiling in a Digital Age

Routledge Studies in Marketing

Autor Barrie Gunter

16 mai 2016

Preț: 873^.77 lei 1236^.33 lei

3-5 săpt.

-29%

Ethnic Marketing: Culturally sensitive theory and practice

Autor Guilherme Pires et al.

12 dec 2016

Preț: 352^.29 lei 476^.58 lei

3-5 săpt.

-26%

Routledge Studies in Marketing

Sustainable Marketing and Customer Value

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness

Interfaith Marketing: A Cross-Religious Approach

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Marketing and Gamification: Applications, Challenges, and Ethics

Disability and Digital Marketing

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Business Digitalization: Corporate Identity and Reputation

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Artificial Intelligence for Marketing Management

Strategic Brand Management in Higher Education

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Decoding Coca-Cola: A Biography of a Global Brand

Building Corporate Identity, Image and Reputation in the Digital Era

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands

Money and Marketing in the Art World

The Future of Charity Marketing

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Relationship Marketing in the Digital Age

The Psychology of Consumer Profiling in a Digital Age

Ethnic Marketing: Culturally sensitive theory and practice

Papetărie, jocuri, reviste

Routledge Studies in Marketing