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Editat de John F. Sherry et al.

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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

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Routledge Interpretive Marketing Research

Beyond the Consumption Bubble

Interactive Marketing: Revolution or Rhetoric?

Imagining Marketing: Art, Aesthetics and the Avant-Garde

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing Discourse: A Critical Perspective

Interpreting Consumer Choice: The Behavioural Perspective Model

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

Consumer Behavior: New Essays on the Study of Consumption

Sensory Marketing: Theoretical and Empirical Grounds

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Music, Movies, Meanings, and Markets: Cinemajazzamatazz

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures

Analyzing Music in Advertising: Television Commercials and Consumer Choice

Managing Service Firms: The Power of Managerial Marketing

Generation Y in Consumer and Labour Markets

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Visual Consumption

Marketing and Feminism: Current issues and research

Explorations in Consumer Culture Theory

Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

Consuming Books: The Marketing and Consumption of Literature

Consumption and Spirituality

Digitalizing Consumption: How devices shape consumer culture

Death in a Consumer Culture

Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

Consumption, Psychology and Practice Theories: A Hermeneutic Perspective

Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan

Gifts, Romance, and Consumer Culture

Romancing the Market

Taste, Consumption and Markets: An Interdisciplinary Volume

Macro-Social Marketing Insights: Systems Thinking for Wicked Problems

Brands: Interdisciplinary Perspectives

The Practice of the Meal: Food, Families and the Market Place

Co-Creation, Innovation and New Service Development: The Case of Videogames Industry

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Representing Consumers: Voices, Views and Visions

Interpretation in Social Life, Social Science, and Marketing

Papetărie, jocuri, reviste

Routledge Interpretive Marketing Research