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Cărți de Ross Brennan

Dr Ross Brennan is Professor of Industrial Marketing at the Hertfordshire Business School, University of Hertfordshire. His research interests are in business-to-business marketing strategy, macromarketing, cross-cultural marketing and marketing pedagogy. Ross Brennan s research has been published in a wide range of academic journals including the "European Journal of Marketing", "Industrial Marketing Management", the "Journal of Macromarketing", the "Journal of Marketing Education", the "Journal of Marketing Management", and the "Journal of Business & Industrial Marketing". Dr Brennan is acti
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