Service-Dominant Logic: Premises, Perspectives, Possibilities
Autor Robert F. Lusch et al.
29 ian 2014
Hardback
Preț: 718.24 lei 835.16 lei
6-8 săpt.
-14%
Cărți de Robert F. Lusch
Toward a Better Understanding of the Role of Value in Markets and Marketing
Editat de Stephen L. Vargo et al.
8 iun 2012
Hardback
Preț: 959.36 lei 1245.92 lei
6-8 săpt.
-23%
The SAGE Handbook of Service-Dominant Logic
Editat de Steve Vargo et al.
27 oct 2018
Hardback
Preț: 1089.02 lei 1491.81 lei
6-8 săpt.
-27%