Roast Beef, Medium, is not only a food. It is a philosophy. Seated at Life's Dining Table, with the Menu of Morals before you, your eye wanders a bit over the entrees, the hors d'oeuvres, and the things a la, though you know that Roast Beef, Medium, is safe, and sane, and sure. It agrees with you. As you hesitate there sounds in your ear a soft and insinuating Voice.