This volume (a collection of excerpts from the »Historical Dictionary of Rhetoric«) provides the reader with essential knowledge about the concept, methodologies, and history of European rhetoric, the development of the subject up to the present day, and the existence of analogous theories in non-European cultures. The scope of the volume and its concentration on the fundamental essentials of rhetoric make it unique among the specialist publications on the subject, which is presented here on an interdisciplinary basis reflecting the latest developments in research. As such, it represents an invaluable work of reference for teaching at schools and universities, for research, and for practical concerns. The volume is divided up into sections on Rhetoric, Applied Rhetoric, Non-European Rhetoric, Iconography of Rhetoric, Rhetorical Anthropology, Rhetorical Law Theory, and Rhetoricity.