This collection of contributions provides a series of modern pieces of research related to rheology. The selected studies demonstrate how theoretical concepts developed in rheology yield practically important outcomes, how a combination of known substances can form a novel material with wonderful properties, and how neglecting a single parameter during an experiment can ruin the research entirely. The authors of this book examine the exciting and diverse field of modern rheology. It is a book recommended for professional rheologists, teaching instructors in rheology and material science, and to those who are interested in modern trends and developments in science.