Restaurant Chains in China
Autor Guojun Zeng, Henk J. de Vries, Frank M. Goen Limba Engleză Paperback – 3 ian 2019
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Specificații
ISBN-13: 9789811345449
ISBN-10: 9811345449
Pagini: 144
Ilustrații: XVII, 126 p. 26 illus.
Dimensiuni: 148 x 210 x 9 mm
Greutate: 0.2 kg
Ediția:Softcover reprint of the original 1st ed. 2019
Editura: Palgrave MacMillan
Locul publicării:Singapore, Singapore
ISBN-10: 9811345449
Pagini: 144
Ilustrații: XVII, 126 p. 26 illus.
Dimensiuni: 148 x 210 x 9 mm
Greutate: 0.2 kg
Ediția:Softcover reprint of the original 1st ed. 2019
Editura: Palgrave MacMillan
Locul publicării:Singapore, Singapore
Cuprins
1. Introduction.- 2. Authenticity versus Standardization.- 3. Translocality.- 4. Methodology.- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China.- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou.- 7. Case Study of Authentic Hunan Cuisine in Guangzhou.- 8. Conclusion and Discussion.
Textul de pe ultima copertă
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants. Guojun Zeng is Professor and Director of the Department of Hospitality Management, School of Tourism Management at Sun Yat-sen University. He has authored and coauthored publications in the International Journal of Hospitality Management, Journal of ChinaTourism Research, China Geographical Science, and many other journals.
Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.
Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.
Henk J. de Vries is Associate Professor of Standardisation at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands, and Guest researcher at the Delft University of Technology, Delft, Netherlands.
Frank M. Go passed away in 2017. He was Professor of Event and Tourism Marketing at the Rotterdam School of Management, Erasmus University in Rotterdam, Netherlands. He was ranked among the top 40 scholars in the world for academic leadership in tourism research, as measured by the number of articles published in eight journals in the field between 1985 and 2004.
Caracteristici
Closely analyzes the paradox of authenticity versus cost-effectiveness Brings a global frame of reference to local issues using the example of chain restaurants in China Uses the hospitality industry as a framework for exploring the implications of globalization for small businesses