Responsible Marketing

Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.

Chapter - 00: Foreword; Chapter - 00: Introduction; Section - 01: The framework Chapter - 01: The opportunity you have to maximize the movement; Chapter - 02: The commerce-commitment connection; Chapter - 03: Keeping it real to get it right; Chapter - 04: From brand activity to brand equity; Section - 02: Max moves in action; Chapter - 05: Racial equity; Chapter - 06: People with disabilities; Chapter - 07: LGBTQIA; Chapter - 08: Climate change; Section - 03: Doing the work; Chapter - 09: Timing is everything; Chapter - 10: How to find your movement; Chapter - 11: Breakthrough to buy-in; Chapter - 12: How to build Your bench; Chapter - 13: The right way to be wrong; Chapter - 14: Conclusion: Your next steps