Responsible Marketing
Autor Lola Bakareen Limba Engleză Paperback – 3 dec 2024
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Specificații
ISBN-13: 9781398611627
ISBN-10: 139861162X
Pagini: 272
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.39 kg
Editura: Kogan Page Ltd
ISBN-10: 139861162X
Pagini: 272
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.39 kg
Editura: Kogan Page Ltd
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Notă biografică
Lola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.
Cuprins
Chapter - 00: Foreword; Chapter - 00: Introduction; Section - 01: The framework Chapter - 01: The opportunity you have to maximize the movement; Chapter - 02: The commerce-commitment connection; Chapter - 03: Keeping it real to get it right; Chapter - 04: From brand activity to brand equity; Section - 02: Max moves in action; Chapter - 05: Racial equity; Chapter - 06: People with disabilities; Chapter - 07: LGBTQIA; Chapter - 08: Climate change; Section - 03: Doing the work; Chapter - 09: Timing is everything; Chapter - 10: How to find your movement; Chapter - 11: Breakthrough to buy-in; Chapter - 12: How to build Your bench; Chapter - 13: The right way to be wrong; Chapter - 14: Conclusion: Your next steps