Reshaping Corporate Communication: Innovative Tools and Techniques
Editat de Tanushri Mukherjee, Pallavi Mishraen Limba Engleză Hardback – 31 iul 2026
The book sets the stage for the exploration of innovative tools and techniques and in subsequent chapters it enlightens the readers on influencer PR strategy in the digital era, emerging trends of artificial intelligence, augmented reality, and virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.
The book would find relevance in the departments of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital Media and Communication Technology. Additionally, it will be useful to professionals in the field of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion. It would also benefit students pursuing courses in Online Media, New Media Technology, Immersive Journalism, OTT and Films.
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| Taylor & Francis – 31 iul 2026 | 307.67 lei Precomandă | |
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| Taylor & Francis – 31 iul 2026 | 950.79 lei Precomandă |
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Specificații
ISBN-13: 9781032949185
ISBN-10: 103294918X
Pagini: 220
Ilustrații: 40
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 103294918X
Pagini: 220
Ilustrații: 40
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
1. New Trends of Influencer PR strategy 2. Emerging Trends of Artificial Intelligence, Augmented Reality and Virtual Reality as Catalysts of Change in PR Profession 3. Growing Effectiveness of Content Marketing Strategies in the Digital Era 4. New Trends and Tools of Visual Identity Management 5. Innovative Trends in Corporate Culture and its impact on Employee Satisfaction 6. New Media Relations Strategy in the Age of Digital PR 7. Innovative Tools and Strategies of Issue and Crisis Management in the Digital Era 8. New Trends and Practices in Corporate Citizenship and Corporate Philosophy 9. Integrating Celebrity Management in Corporate Communication 10. Changing Dynamics of Political Public Relations and Lobbying: Corporate Engagement with Legislatures
Notă biografică
Tanushri Mukherjee is a teaching professional with a rich experience of more than two decades and specialised in the domain of Public Relations & Corporate Communication. Has done Ph.D in Public Relations and is UGC NET Qualified. Recipient of many noteworthy awards, most notably the Indian Conventions Women Achievers Award, have featured in the July 2021 edition of IMPACT Magazine, has received the Communication Excellence Honour, Distinguished Associate Professor Award, Educator of the Year Award, Distinguished Teacher for Holistic Development of Students Award, Teaching Excellence Award, Media Innovation Award, Women’s Excellence Award and many more. Has been Session Chair, Guest of Honor & Panelist in various National and International Conferences and has good number of Research Papers published in reputed National and International Journals and also Editorial Board Member and Reviewer of reputed Journals.
Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over fifteen years of experience in journalism, mass communication, and higher education. She currently serves as Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, where she also holds the responsibilities of NSS Program Officer, Chair of the Institution’s Innovation Council (established by the Ministry of Education, Government of India), Editor-in-Chief of the University Newsletter and Magazine, and Media Coordinator for the university’s media team.
Pallavi Mishra is an accomplished academician, media scholar, and communication professional with over fifteen years of experience in journalism, mass communication, and higher education. She currently serves as Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur, where she also holds the responsibilities of NSS Program Officer, Chair of the Institution’s Innovation Council (established by the Ministry of Education, Government of India), Editor-in-Chief of the University Newsletter and Magazine, and Media Coordinator for the university’s media team.
Recenzii
The trajectory of contemporary Corporate Communication practice has undergone noteworthy development in the digital era with the advent of AI Technology and the emergence of new Tools and Techniques. Digital times have influenced the field significantly, making it more strategic, integrated, data-based and with a more inclusive and stakeholder-oriented approach. The book “Reshaping Corporate Communication: Innovative Tools & Techniques” offers a fresh perspective on contemporary trends and practices in Public Relations and Corporate Communication. It covers key areas like Digital technology's impact on PR, Influencer Strategy in the Digital Era, AI, AR, and VR in Communication and Content Marketing and new dynamics of Visual Identity Management. The book also covers New Trends of Influencer PR Strategy and Political Public Relations which will light the path of emerging PR Professionals.
Expert editors, Dr. Tanushri Mukherjee and Dr. Pallavi Mishra of Amity School of Communication, Amity University Rajasthan, India have great treasure of knowledge and experience which is reflected in the chapters.
The book's unique blend of theory and practical insights makes it a must-read for those interested in PR, Marketing, Communication, Management and Research in the light of India 2047, where PR has to play greater role in reshaping the trends and practices of building strong stakeholder relations.
Ajit Pathak, National President, Public Relations Society of India for past 21 years and Ex. Board Member, International Public Relations Association and first Asian to be the Secretary of the Global Alliance of Public Relations and Communications Management. Ex. General Manager I/C (Corporate Communications Administration, Welfare & CSR) with Indian Oil Corporation Ltd.
Expert editors, Dr. Tanushri Mukherjee and Dr. Pallavi Mishra of Amity School of Communication, Amity University Rajasthan, India have great treasure of knowledge and experience which is reflected in the chapters.
The book's unique blend of theory and practical insights makes it a must-read for those interested in PR, Marketing, Communication, Management and Research in the light of India 2047, where PR has to play greater role in reshaping the trends and practices of building strong stakeholder relations.
Ajit Pathak, National President, Public Relations Society of India for past 21 years and Ex. Board Member, International Public Relations Association and first Asian to be the Secretary of the Global Alliance of Public Relations and Communications Management. Ex. General Manager I/C (Corporate Communications Administration, Welfare & CSR) with Indian Oil Corporation Ltd.
Descriere
The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. It discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication.