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Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

Autor David Deacon, Graham Murdock, Michael Pickering, Peter Golding
en Limba Engleză Paperback – 27 iul 2007
Researching Communications, Second Edition provides a practical, authoritative, step-by-step guide to media and communications studies students taking courses in communications research. The authors also examine the complementary nature of qualitative and quantitative research methods, and aim to show how these techniques hold up in practice. The new edition also incorporates new information on using archives and computers as well as the use of the internet as a resource for research.

'This is an enormously useful text for anyone interested in an up-to-date guide to cultural analysis; it will be indispensible for teaching research methods in communication studies.' - Hanno Hardt, University of Iowa
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Specificații

ISBN-13: 9780340926994
ISBN-10: 0340926996
Pagini: 440
Ilustrații: Illustrations
Dimensiuni: 154 x 234 x 26 mm
Greutate: 0.61 kg
Ediția:2 Rev ed.
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Recenzii

The key strength of this book are built on clear explanations of the relationship of theory to research, the strong emphasis placed on practical application (the 'how to') of the methods and techniques discussed and the guidance given in relation to the stages of the research process.

Cuprins

Preface to the First Edition
Preface to the Second Edition
Preface to the Third Edition
Acknowledgements

1. Approaching research
2. Dealing with documentation
3. Selecting and sampling
4. Asking questions
5. Handling numbers
6. Counting contents
7. Analysing texts
8. Unpacking news
9. Viewing the image
10. Interpreting images
11. Being an observer
12. Attending to talk
13. Taking talk apart
14. Making comparisons
15. Using computers
16. Beyond methodology: the what, how and why of researching communications

Glossary
Bibliography
Index