Research Methods for MBA Students
Autor Emmanuel Mogajien Limba Engleză Paperback – 26 ian 2027
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Specificații
Notă biografică
Emmanuel Mogaji is an Associate Professor of Marketing and Head of Marketing, Operations and Digital Group at Keele Business School, Keele University UK. His teaching and research are on ABCDE of Marketing (Advertising, Branding, Communications, Digital and Ethics). He is a prolific author with over 140 Scopus indexed publications, 12 edited books and 5 textbooks. His work has been published in leading academic journals, and he regularly provides consultancy to organizations on transformative services marketing issues.
Cuprins
- Chapter - 01: Preparing Yourself for MBA Dissertation Success;
- Chapter - 02: Understanding the MBA Dissertation: Scope, Strategy and Success;
- Chapter - 03: Managing the Student–Supervisor Relationship as a Professional Partnership;
- Chapter - 04: Choosing the Right Topic – The Feasibility Audit;
- Chapter - 05: Crafting an MBA Dissertation Introduction through Academic Argument;
- Chapter - 06: Building an Effective Literature Review;
- Chapter - 07: Methodology Made Manageable;
- Chapter - 08: Presenting Your Findings;
- Chapter - 09: Making Sense of Your Findings;
- Chapter - 10: Bringing Your Dissertation to a Strong Conclusion;
- Chapter - 11: Preparing Your Dissertation for Submission;
- Chapter - 12: Beyond the Dissertation