Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Autor John Doorley, Helio Fred Garciaen Limba Engleză Paperback – 3 apr 2025
This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as Covid-19 and AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.
This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Online resources also accompany the text. Please visit www.routledge.com/9781032577999.
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Specificații
ISBN-13: 9781032577982
ISBN-10: 1032577983
Pagini: 360
Ilustrații: 42
Dimensiuni: 178 x 254 x 29 mm
Greutate: 0.77 kg
Ediția:5
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032577983
Pagini: 360
Ilustrații: 42
Dimensiuni: 178 x 254 x 29 mm
Greutate: 0.77 kg
Ediția:5
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Undergraduate, and Undergraduate AdvancedCuprins
Preface Acknowledgements About the Book Authors About the Contributors 1. Reputation Management and Brand Management 2. Ethics and Communication 3. Media Relations And Social Media 4. Organizational Communication 5. Government Relations 6. Community & Global Relations 7. Investor Relations and Financial Communication 8. Crisis Communication 9. Corporate and Organizational Responsibility 10. Challenges and Opportunities Facing the Profession
Notă biografică
John Doorley, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world’s first undergraduate course in reputation management, at Rutgers University in 2003, and the world’s first graduate course in reputation management, at New York University in 2007.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership in Columbia University.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership in Columbia University.
Descriere
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Recenzii
"This is the perfect time for the 4th edition of Reputation Management by John Doorley and Helio Fred Garcia. The new edition provides a thoughtful discussion of reputation in a complex world. Practitioners and students will benefit from the updated case studies and commentaries from leaders in the field. The updated discussions of how social media and globalization influence reputation will help prepare organizations for the challenges ahead. In a time of corporate and government scandals, every leader should read this book." -- Maureen Taylor, Professor and Head of Discipline, Public Communication, University of Technology Sydney
"When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Helio Fred Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York
"When I read the leading books on reputation management, one book stood head and shoulders above the others, the one by John Doorley and Helio Fred Garcia. They were way ahead of their time in 2006 and it's hugely significant that this key work is now available in a fourth, expanded edition." -- Tony Langham, Co-founder and Chief Executive of Lansons, London and Chair of Lansons Intermarket, New York