Relationship-Oriented Sustainability Marketing de John E. Spillan

Relationship-Oriented Sustainability Marketing: Palgrave Studies in Marketing, Organizations and Society

Autor John E. Spillan

en Limba Engleză Hardback – 27 mai 2025

Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

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Specificații

ISBN-13: 9783031883484
ISBN-10: 3031883489
Pagini: 268
Dimensiuni: 148 x 210 mm
Editura: Springer International Publishing AG
Seria Palgrave Studies in Marketing, Organizations and Society