The Regional Strategy and Plan of Action for Measles and Rubella Elimination in the Western Pacific was endorsed by the 68th session of the WHO Regional Committee in 2017. This document was developed, in consultation with Member States and technical partners, through carefully analyzing the unsolved issues and emerging challenges that led to the regional resurgence of measles and outbreaks of rubella during 2013-2016. The document will guide development of national plans of action for achieving and sustaining measles and rubella elimination with country-specific strategies and activities that are tailored for addressing issues and challenges faced by each country and area of the region.