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Redefining Public Relations in Emerging Markets: Palgrave Studies of Marketing in Emerging Economies

Editat de Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae
en Limba Engleză Hardback – 20 aug 2025
Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.
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Specificații

ISBN-13: 9783031853357
ISBN-10: 3031853350
Pagini: 364
Dimensiuni: 153 x 216 x 25 mm
Greutate: 0.58 kg
Editura: Springer International Publishing
Seria Palgrave Studies of Marketing in Emerging Economies