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Qualitative Research Methods in Organisation Studies

Autor Lise Justesen, Nanna Mik-Meyer
en Limba Engleză Paperback – 20 iul 2012
This is a methodolgy textbook designed to introduce students and researchers to the four most commonly used qualitative methods in organisation studies: interviews, focus groups, observation and document studies. The four methods are presented in relation to three theoretical perspectives, realism, phenomenology and construcitivism, providing the reader with a deeper understanding of qualitative studies. The four methods are also illustrated by real-life examples in key areas of organisation studies, including HRM, marketing, CSR and performance auditing. Each chapter features practical exercises.
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Specificații

ISBN-13: 9788741256450
ISBN-10: 874125645X
Pagini: 160
Dimensiuni: 135 x 215 x 13 mm
Greutate: 0.2 kg
Editura: Hans Reitzel's Publishers (DK
Colecția Hans Reitzel's Publishers (DK)
Locul publicării:Denmark