This book is a tragic tale of the consequences of choosing a life of hustle and lust. The story begins with LaQuan, a.k.a. Cain Jenkins (the main character), being released from prison. Now in the fight of his life, there is a fierce battle being fought for his soul. Satan wants him to be a promoter of his kingdom and lures him with lustful rewards. LaQuan chooses riches, fame, women, and money; but he realizes that his choice of material possessions is not filling the void in his heart. LaQuan's family is close and supportive. His mother, Beverly, is always encouraging him to come to church. Her dream is that one day, he will bring God's Word to others. LaQuan ignores this calling and pursues the hustle and sex with many women. While incarcerated, he finds love with Carmen, a correctional officer; but his lust causes him to be unfaithful. LaQuan witnesses death and murders, indulges in unprotected sex, and sees his friends incarcerated because of the hustle. Nothing seems to get his attention until his worst fear comes true and the love of his life is murdered. It is only at this point that he surrenders and denounces a life of lust and hustle. It is only at this point that his life begins.