Purposeful Brands

Chapter - 01: Defining your brand's purpose; Chapter - 02: Articulating your purpose - how does the world need what you're selling?; Chapter - 03: Closing the 'say-do gap' - culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist - purpose requires a backbone; Chapter - 08: Storytelling and data - the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good - integrated and infinite; Chapter - 11: What's next? The road ahead