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Public Relations Ethics de Marlene S. Neill

Public Relations Ethics

Autor Marlene S. Neill, Amy Oliver Barnes
en Limba Engleză Paperback – 5 dec 2017
Raising ethical concerns to more senior leaders can be quite intimidating as 'speaking truth to power' can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples.
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Specificații

ISBN-13: 9781947098640
ISBN-10: 1947098640
Pagini: 158
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.22 kg
Editura: Business Expert Press

Notă biografică

Marlene S. Neill, PhD, APR, is an assistant professor at Baylor University. She has published 14 journal articles. Neill is an accredited member of the Public Relations Society of America. She has served as the chair for the Southwest District of PRSA; a member of the Universal Accreditation Board; and member of the Board of Ethics & Professionals Standards. She received her PhD from the University of Texas at Austin, Master of Arts from the University of Missouri at Columbia, and Bachelor of Science from the University of Kansas. Neill worked for almost 12 years in government and nonprofit public relations.