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Marketing Research

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en Limba Engleză Paperback – 11 Dec 2006
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.
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Specificații

ISBN-13: 9781844803279
ISBN-10: 1844803279
Pagini: 592
Dimensiuni: 220 x 277 x 27 mm
Greutate: 1.52 kg
Editura: CENGAGE LEARNING