Provocateur: Images of Women and Minorities in Advertising
Autor Anthony J. Corteseen Limba Engleză Hardback – oct 2015
Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
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Specificații
ISBN-13: 9781442217201
ISBN-10: 1442217200
Pagini: 252
Ilustrații: 377 b/w photos
Dimensiuni: 184 x 262 x 21 mm
Greutate: 0.72 kg
Ediția:Revised.
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
ISBN-10: 1442217200
Pagini: 252
Ilustrații: 377 b/w photos
Dimensiuni: 184 x 262 x 21 mm
Greutate: 0.72 kg
Ediția:Revised.
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
Cuprins
Preface to the Fourth Edition
1. Representations, Multiculturalism, and Mass Media
2. Visual Attraction, Body Display, and Advertising
3. Gay and Lesbian Advertising
4. Constructed Bodies, Deconstructing Gender: Sexism in Advertising
5. Aggression and Violence in Mass Media
6. Symbolic Racism in Advertising
7. Ethnic Marketing
8. Speed and Visual Fragments: Toward Postmodern Consciousness
Appendix: Advertising Evaluation
Glossary
References
Index
1. Representations, Multiculturalism, and Mass Media
2. Visual Attraction, Body Display, and Advertising
3. Gay and Lesbian Advertising
4. Constructed Bodies, Deconstructing Gender: Sexism in Advertising
5. Aggression and Violence in Mass Media
6. Symbolic Racism in Advertising
7. Ethnic Marketing
8. Speed and Visual Fragments: Toward Postmodern Consciousness
Appendix: Advertising Evaluation
Glossary
References
Index
Recenzii
A fascinating examination of an underexplored aspect of advertising and its impact on all of our lives.
Cortese's analysis should motivate readers to pay more careful attention to the multitude of images that daily bombard us through advertising. Cortese teaches readers how to deconstruct and critically respond to the sexism, racism, and heterosexism embedded in many advertisements, making Provocateur as much a call to action as it is a textbook.
Cortese continues to offer timely and important insights into how women, members of ethnic and racial minorities, and members of LGBT communities are framed and imaged in advertising.
Praise for Previous Editions
This volume is an excellent historical and up-to-date analysis of how advertising targets ethnic minorities, gays and lesbians, as well as white heterosexuals. Academic readers will find eclectic scholarship representing feminist theory, sociology of advertising, ethnic studies, dramaturgy, postmodernism, and media literacy. In addition, Cortese provides practical advice on how readers can combat their own cultural conditioning, which may be racist. An outline for evaluating advertising is also included as an appendix. These guides, along with the excellent analysis throughout, make this an outstandingly useful volume. Excellent bibliography and index. Essential.
The author takes a close look behind the scenes of contemporary culture, examining the hidden messages and social meaning of advertising and its use of images of women and minorities.
A well-researched, thoughtful examination of an aspect of advertising that is seldom discussed and would be an excellent textbook or supplemental reading for advertising, media in society, and women and minorities in media courses.
Cortese asks some very good questions, and he has a good eye for recent trends.
Cortese's analysis should motivate readers to pay more careful attention to the multitude of images that daily bombard us through advertising. Cortese teaches readers how to deconstruct and critically respond to the sexism, racism, and heterosexism embedded in many advertisements, making Provocateur as much a call to action as it is a textbook.
Cortese continues to offer timely and important insights into how women, members of ethnic and racial minorities, and members of LGBT communities are framed and imaged in advertising.
Praise for Previous Editions
This volume is an excellent historical and up-to-date analysis of how advertising targets ethnic minorities, gays and lesbians, as well as white heterosexuals. Academic readers will find eclectic scholarship representing feminist theory, sociology of advertising, ethnic studies, dramaturgy, postmodernism, and media literacy. In addition, Cortese provides practical advice on how readers can combat their own cultural conditioning, which may be racist. An outline for evaluating advertising is also included as an appendix. These guides, along with the excellent analysis throughout, make this an outstandingly useful volume. Excellent bibliography and index. Essential.
The author takes a close look behind the scenes of contemporary culture, examining the hidden messages and social meaning of advertising and its use of images of women and minorities.
A well-researched, thoughtful examination of an aspect of advertising that is seldom discussed and would be an excellent textbook or supplemental reading for advertising, media in society, and women and minorities in media courses.
Cortese asks some very good questions, and he has a good eye for recent trends.