Promoting Monopoly: AEJMC - Peter Lang Scholarsourcing Series, cartea 5
Autor Karen Miller Russell Editat de Radhika Parameswaran, Katie R. Place, Meghan Sanders, Carolyn Kitch, Gregory Pittsen Limba Engleză Hardback – 11 iun 2020
Preț: 720.26 lei
Preț vechi: 791.49 lei
-9%
Puncte Express: 1080
Carte tipărită la comandă
Livrare economică 25 mai-01 iunie
Specificații
ISBN-13: 9781433147333
ISBN-10: 1433147335
Pagini: 254
Dimensiuni: 155 x 231 x 18 mm
Greutate: 0.51 kg
Ediția:1. Auflage
Editura: PETER LANG
Colecția AEJMC - Peter Lang Scholarsourcing Series
Seria AEJMC - Peter Lang Scholarsourcing Series
ISBN-10: 1433147335
Pagini: 254
Dimensiuni: 155 x 231 x 18 mm
Greutate: 0.51 kg
Ediția:1. Auflage
Editura: PETER LANG
Colecția AEJMC - Peter Lang Scholarsourcing Series
Seria AEJMC - Peter Lang Scholarsourcing Series
Notă biografică
Karen Miller Russell (Ph.D., University of Wisconsin-Madison) is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor at the University of Georgia. She is the author of The Voice of Business: Hill & Knowlton and Postwar Public Relations.
Cuprins
List of Illustrations - Preface - Acknowledgements - "A Necessary Adjunct to Nearly All Commercial Enterprises": The Rise of Corporate Publicity in the United States - "To Undertake Something in the Missionary Line": William A. Hovey and Corporate Publicity at American Bell, 1876-1903 - "A Largely Random Basis": AT&T, Competition, and the Publicity Bureau, 1903-1907 - "One Policy, One System, Universal Service": Educating the Public, 1908-1913 - "We Are Really Governed by Publicity": Institutionalizing Public Relations, 1913-1926 - "To Serve Well We Must Earn Well": AT&T's Financial Policy and the Great Depression, 1927-1934 - "All Business in a Democratic Country ... Exists by Public Approval": The FCC Investigation, 1935-1941 - Conclusion "The Number One Public Relations Post in Industry": AT&T in U.S. Public Relations History - Index.
Descriere
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.