This series spans the globe presenting leading research in economics. It is perhaps a sign of the times that economic weapons such as sanctions seem to be as powerful as or more so than tanks. International applications and examples of economic progress are invaluable in a troubled world with economic booms bursting like so many penny balloons. Globalisation, outstanding and jobless recoveries, present economic issues of concern to millions. Topics discussed herein include economic policy and theory, the dynamics and trends in consumer demand, as well as marketing orientations and products and communications.