This book offers a study of the literary marketplace in the early 2000s. Focusing on the Man Booker Prize and its impact on a novel's media attention, Anna Auguscik analyses the mechanisms by which the Prize recognises books triggering debates, in addition to how it itself becomes the object of such debates. Based on case studies of six novels and their attention profiles (Aravind Adiga, Margaret Atwood, Sebastian Barry, Mark Haddon, DBC Pierre, Zadie Smith), this work describes the Booker as a `problem-driven attention-generating mechanism' whose influence can only be understood in relation to other participants in literary interaction.