Practice of Public Relations, The, Global Edition de Fraser Seitel

Practice of Public Relations, The, Global Edition

Autor Fraser Seitel, Fraser P. Seitel

en Limba Engleză Paperback – 6 aug 2016

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Specificații

ISBN-13: 9781292160054
ISBN-10: 1292160055
Pagini: 456
Dimensiuni: 203 x 254 x 25 mm
Greutate: 0.97 kg
Ediția:13. Auflage
Editura: Pearson

Cuprins

Part I: Evolution
1. Defining Public Relations
2. The History and Growth of Public Relations
Part II: Preparation/Process
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research
Part III: The Publics
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Community Relations
14. International Consumer Relations
Part IV: Execution
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a career