A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers are becoming an increasingly important aspect of overall marketing. In The Power of Exhibit Marketing, professional exhibition consultant Barry Siskind offers proven, step-by-step advice for successful exhibits at trade shows and other events. Definitive and comprehensive, this book shows exhibit organizers how to set objectives, budget for events, find the right audience, turn leads into business, design great booths, work the show, gather intelligence, measure success, and much more. Barry Siskind (Terra Cotta, Ontario, Canada) is President of International Training and Management, a professional speaker, and one of North America's foremost trade and consumer show experts. He is also the author of Bumblebees Can't Fly (0-470-83439-0) and Eagles Must Soar (0-470-83468-4).