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Powerful B2B Content de Gay Flashman

Powerful B2B Content

Autor Gay Flashman
en Limba Engleză Hardback – 28 ian 2020
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
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Paperback (1) 25732 lei  6-8 săpt.
  Kogan Page – 28 ian 2020 25732 lei  6-8 săpt.
Hardback (1) 45907 lei  6-8 săpt.
  Kogan Page – 28 ian 2020 45907 lei  6-8 săpt.

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Specificații

ISBN-13: 9781789661019
ISBN-10: 1789661013
Pagini: 248
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.72 kg
Editura: Kogan Page

Cuprins

Chapter - 01: Why use brand journalism as part of your content marketing mix?; Chapter - 02: A newsroom approach - defining brand journalism for the B2B marketer; Chapter - 03: Building your storytelling strategy; Chapter - 04: Finding the narrative - telling the stories that matter; Chapter - 05: Story mining - uncovering your powerful brand journalism; Chapter - 06: Choosing your format - audience needs and the power of text; Chapter - 07: Choosing your format - developing visual, video and audio content; Chapter - 08: Content hubs - finding a home for your stories; Chapter - 09: Distribution and amplification - growing loyal audiences; Chapter - 10: Thought leadership - insight from your people; Chapter - 11: Measuring impact - building a metrics framework; Chapter - 12: Bringing your newsroom to life;