In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: Business Planning Facebook Marketing Video Production tips Sales Conversion and Up-selling Product Marketing Copywriting and Defining a USP Website Essentials SEO Outsourcing To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. The ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business.