Cantitate/Preț
Produs

Positioning for Professionals

Autor Tim Williams
en Limba Engleză Hardback – 9 aug 2010
It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Citește tot Restrânge

Preț: 25564 lei

Puncte Express: 383

Preț estimativ în valută:
4524 5287$ 3928£

Carte disponibilă

Livrare economică 29 ianuarie-12 februarie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780470587157
ISBN-10: 0470587156
Pagini: 208
Dimensiuni: 157 x 235 x 16 mm
Greutate: 0.46 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Management and marketing managers and executives of all professional firms