Cantitate/Preț
Produs

Poised to Respond

Autor Brian C Sowa
en Hardback – 27 dec 2017
Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline. Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 72139 lei  6-8 săpt.
  Cognella Academic Publishing – 27 dec 2017 72139 lei  6-8 săpt.
Hardback (1) 101541 lei  6-8 săpt.
  Cognella Academic Publishing – 27 dec 2017 101541 lei  6-8 săpt.

Preț: 101541 lei

Preț vechi: 131871 lei
-23%

Puncte Express: 1523

Preț estimativ în valută:
17957 21073$ 15575£

Carte tipărită la comandă

Livrare economică 09-23 martie


Specificații

ISBN-13: 9781516553488
ISBN-10: 1516553489
Pagini: 218
Dimensiuni: 178 x 254 x 14 mm
Greutate: 0.6 kg
Editura: Cognella Academic Publishing

Descriere

Descriere de la o altă ediție sau format:
Provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is grounded in theory, but emphasizes the development of real-world public relations management and campaigns.