Rich Coleman's son, Matt, has just passed the bar exams and is anxious to make his fortune. Unfortunately, his plans to be a personal injury attorney have been soured by tort reform. With the help of his new bride and a college professor, Matt devises a plan to expose the long-standing objective of financial institutions to enslave the American people with high-interest financing and credit cards. He hopes when people realize the banks and financial companies have exploited them and there is no way except bankruptcy, his business will begin to boom. To promote this new venture Rich begins a series of TV infomercials which are quite successful and land him an appearance on a major network talk show. It isn't long before Rich starts to believe what he has been preaching, and this sincerity lands him more bankruptcy business than he can handle. Soon he realizes he has been called by God for a greater purpose-to expose the credit conspiracy that has become a cancer on the American people. While Matt's bankruptcy clinics are thriving, several subprime lenders in Texas begin to suffer from escalating loan defaults. One of them, MidSouth Bank of Houston, is particularly hurt, and its chairman, Frank Hill, decides he must stop Rich by whatever means necessary. Love, greed, and revenge fuel this financial thriller about the evil spawned by the plastic gods we love and cherish.