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Pivot to the Future de Omar Abbosh

Pivot to the Future

Autor Omar Abbosh, Paul Nunes, Larry Downes
en Limba Engleză Hardback – 23 apr 2019

Remarcăm că 'Pivot to the Future' nu este doar o analiză teoretică a schimbării, ci un manual operațional care oferă cadre strategice și metode concrete pentru identificarea 'valorii blocate' în interiorul organizațiilor. Subliniem că autorii Paul Nunes, Larry Downes și Omar Abbosh propun un set de instrumente bazat pe experiența reală a Accenture și pe un studiu riguros ce a vizat mii de entități din 30 de sectoare economice diferite. Cartea oferă o structură clară pentru ceea ce aceștia numesc 'wise pivot' — o metodologie prin care liderii pot gestiona simultan optimizarea activelor vechi, accelerarea afacerilor actuale și scalarea noilor direcții de creștere.

Considerăm această lucrare o evoluție naturală față de Big Bang Disruption, unde autorii explorau viteza cu care noile produse pot detrona liderii de piață. Dacă în acea lucrare accentul era pus pe fenomenul perturbării în sine, în 'Pivot to the Future' focusul se mută pe execuție și pe capacitatea de reinventare perpetuă. Pe linia practică a volumului Pivot de Will Page, dar cu un focus specific pe mecanismele corporative complexe și pe decalajul dintre posibilitatea tehnologică și implementarea reală, acest titlu demonstrează că adaptarea nu este un eveniment singular, ci un proces continuu.

Subliniem importanța abordării pragmatice: cititorul va învăța cum să elibereze capital din procesele ineficiente pentru a finanța inovația, transformând amenințările existențiale în creștere sustenabilă. Ritmul este unul alert, susținut de studii de caz care validează fiecare recomandare strategică, oferind o perspectivă autoritară asupra supraviețuirii în era digitală.

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Specificații

ISBN-13: 9781541742673
ISBN-10: 1541742672
Pagini: 288
Dimensiuni: 158 x 241 x 30 mm
Greutate: 0.49 kg
Editura: PublicAffairs

De ce să citești această carte

Recomandăm această carte liderilor și managerilor care au nevoie de o metodă riguroasă pentru a naviga prin schimbări tehnologice constante. Veți câștiga o strategie clară pentru a nu fi prinși între trecut și viitor, învățând cum să eliberați 'valoarea blocată' din resursele curente pentru a finanța expansiunea. Este instrumentul esențial pentru a transforma perturbarea digitală dintr-o amenințare într-un avantaj competitiv măsurabil.

Despre autor

Paul Nunes, Larry Downes și Omar Abbosh sunt experți recunoscuți în strategie și inovație, legați profesional de activitatea de cercetare a Accenture. Larry Downes este un autor de succes, cunoscut pentru analizele sale privind impactul tehnologiei asupra afacerilor, inclusiv pentru lucrarea Big Bang Disruption. Împreună, autorii combină rigoarea academică cu datele empirice din consultanța de vârf, oferind o perspectivă unică asupra modului în care marile organizații se pot reinventa fără a-și periclita stabilitatea financiară.

Descriere scurtă

The proven, effective strategy for reinventing your business in the age of ever-present disruption

Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.

Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.

Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.

Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

Notă biografică

Omar Abbosh is group chief executive of Accenture's Communications, Media & Technology operating group and is a member of Accenture's Global Management Committee. He has served as the global client lead for leading multinational companies where he advised client executives on major strategic issues for their businesses. Mr. Abbosh joined Accenture in 1989 and became a partner in 1998. He holds a degree in electronic engineering from Cambridge University and a master's degree in business administration from INSEAD.

Paul Nunes is the global managing director for thought leadership at Accenture Research and leads the company's principle business research programs that shape its strategic vision. He is coauthor of three books, Big Bang Disruption: Strategy in the Age of Devastating Innovation (2014). He has written for MIT Sloan Management Review, Fast Company, Conference Board Review, The European Business Review, Rotman, Strategy and Leadership, and Wired. Nunes' research findings have been featured in the New York Times, Wall Street Journal, USA Today, BusinessWeek.com, Forbes.com, Inc.com, CFO, CIO, CIO Insight, Los Angeles Times, and Chicago Tribune.

Larry Downes is an Internet industry analyst and author on developing business strategies in the age of disruptive innovation. He is the co-author of Big Bang Disruption and author of New York Times business best-seller, Unleashing the Killer App: Digital Strategies for Market Dominance, (1998) which was named by The Wall Street Journal as one of the five most important books ever published on business and technology. He is a columnist on innovation for both The Washington Post and Forbes and writes regularly for Harvard Business Review. Downes has held faculty appointments at the University of Chicago Booth School of Business, Northwestern University School of Law, and the University of California-Berkeley's Haas School of Business, where he was Associate Dean of the School of Information. Since 2014, he has served as project director at the Georgetown Center for Business and Public Policy.




Recenzii

"Omar and the teamhave written a wonderful book that outlines what it takes to succeed in a worldchanged-and super-charged-by technology-based disruption."—Satya Nadella, CEO, Microsoft
"Omar and hiscolleagues provide practical information and real-world examples that will beuseful to companies looking to embrace change and adopt strategies andtechnologies to keep reinventing and iterating their customer experiences."—Andy Jassy, CEO, Amazon Web Services (AWS)
"Abbosh and hiscoauthors make a powerful case that successful innovation is a long-term gamethat requires constant pivots to evolve and change."—Michael Dell, CEO, Dell
"Provides powerfuland stimulating concepts, ideas, and examples. . . . A must-read for anyone whois looking for help on the journey!!"—Hubert Joly, chairman and CEO, Best Buy
"An invaluabletestimony on how Accenture very successfully transformed and adapted. . . . Awell-structured guide on how to 'wisely' pivot a business towards newopportunities in the digital age, and definitely a must read."—Jean-Pascal Tricoire, chairman & CEO, Schneider Electric
"A powerful frameworkthat can shape top leadership teams' decisions around digital strategies andnew operating models."—Giovanni Caforio, CEO, Bristol-Myers Squibb
"I like thestrategies I'm seeing here for unlocking trapped value and simultaneouslyreinventing legacy, current, and new areas of a business. I think they could goa long way in helping us-and other companies-get there."—John Pettigrew, CEO, National Grid
"A much neededperspective that reinvents tired and outdated concepts of strategy. . . .Instead of theorizing, it draws on a real-world journey to figure all thisout."—Rita McGrath, bestselling author of The End of Competitive Advantage and professor at Columbia Business School
"Helps decisionmakers break free from traditional, linear thinking and immediate concerns . .. by leveraging disruption rather than fearing it."—Klaus Schwab, founder and executive chairman, World Economic Forum