HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Autor Harvard Business Review et al.
2 apr 2013
Paperback
Preț: 134.49 lei
3-5 săpt. | 6-12 zile
Cărți de Philip Kotler
Marketing Moves
Autor Philip Kotler et al.
iul 2001
Hardback
Preț: 171.57 lei
3-5 săpt. | 6-12 zile
Reimagining Operational Excellence
Autor Philip Kotler et al.
13 aug 2024
Hardback
Preț: 156.63 lei
3-5 săpt. | 6-12 zile
Marketing 4.0
Autor Philip Kotler et al.
5 dec 2016
Hardback
Preț: 150.67 lei
3-5 săpt. | 6-12 zile
Marketing 5.0
Autor Philip Kotler et al.
apr 2021
Hardback
Preț: 157.75 lei
3-5 săpt. | 6-12 zile
Framework for Marketing Management, A, Global Edition
Autor Philip Kotler et al.
11 iun 2015
Paperback
Preț: 571.74 lei 628.28 lei
3-5 săpt. | 6-12 zile
-9%
Marketing 7.0
Autor Philip Kotler et al.
23 mar 2026
Hardback
Preț: 157.70 lei
3-5 săpt. | 6-12 zile
Marketing Management
Autor Philip Kotler et al.
30 mai 2024
Paperback
Preț: 609.79 lei 670.10 lei
3-5 săpt. | 6-12 zile
-9%
B2B Brand Management
Autor Philip Kotler et al.
18 sep 2025
Hardback
Preț: 278.07 lei
3-5 săpt. | 6-12 zile
Redefining Retail - 10 Guiding Principles for a Post-Digital World
Autor Giuseppe Stigliano et al.
17 ian 2024
Hardback
Preț: 144.98 lei
3-5 săpt. | 6-12 zile
Marketing Management -- Global Edition
Autor Philip Kotler et al.
23 aug 2025
Paperback
Preț: 519.28 lei 641.08 lei
18-23 zile | 6-12 zile
-19%
Marketing 6.0
Autor Philip Kotler et al.
12 dec 2023
Hardback
Preț: 158.08 lei
3-5 săpt. | 6-12 zile
Marketing: An Introduction, Global Edition
Autor Gary Armstrong et al.
12 mai 2022
Paperback
Preț: 615.84 lei 760.29 lei
18-23 zile | 6-12 zile
-19%
Marketing 6.0
Autor Philip Kotler et al.
18 sep 2024
Hardback
Preț: 287.29 lei
18-23 zile | 6-12 zile
Social Marketing
Autor Nancy R. R. Lee et al.
16 iun 2023
Paperback
Preț: 1055.01 lei 1352.58 lei
3-5 săpt. | 6-12 zile
-22%
Kellogg on Marketing
Editat de Alexander Chernev et al.
11 apr 2023
Hardback
Preț: 208.58 lei
3-5 săpt. | 6-12 zile
Marketing for Hospitality and Tourism, Global Edition
Autor Philip Kotler et al.
13 apr 2021
Paperback
Preț: 580.31 lei 637.70 lei
3-5 săpt. | 6-12 zile
-9%
Marketing Management, Global Edition
Autor Philip Kotler et al.
17 noi 2021
Paperback
Preț: 642.60 lei 738.62 lei
3-5 săpt. | 6-12 zile
-13%
Principles of Marketing, Global Edition
Autor Gary Armstrong et al.
apr 2023
Paperback
Preț: 638.46 lei 701.61 lei
3-5 săpt. | 6-12 zile
-9%
Marketing 5.0
Autor Philip Kotler et al.
24 noi 2021
Hardback
Preț: 289.00 lei
18-23 zile | 6-12 zile
Grundlagen des Marketing
Autor Philip Kotler et al.
mai 2022
Hardback
Preț: 511.24 lei
18-23 zile | 6-12 zile
Marketing-Management
Autor Philip Kotler et al.
13 sep 2023
Hardback
Preț: 529.59 lei
18-23 zile | 6-12 zile