Fifteen years ago, edge companies began to revolutionize their business with advanced analytics. Now those analytics capabilities are table stakes. But the problems analytics were supposed to solve remain:

• Intelligence is fractured and inconsistent across the enterprise
• Agility is difficult to achieve while maintaining growth
• Costs are too high and difficult to control
• Data value and potential is difficult to unlock

New technologies hold new promise, but they are simply more tools in an ever-growing box. They are only as effective as those who wield them. Throughout the author's 20Thus, this book. It is not prescriptive. There is no methodology, no rubric, or framework. There is no magic solution, no one thing that must be done. Rather, it is a reflection on lessons learned--from successes and failures--on how companies can transform analytics from tools they use, to a philosophy that makes knowledge and analysis pervasive and helps them define who they are now, and who they will become.