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Persuasion de Daniel J. O'Keefe

Persuasion

Autor Daniel J. O'Keefe
Notă:  5.00 · o notă 
en Limba Engleză Hardback – 2002
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: - provides a summary of relevant research literature in persuasion
- includes suggestions for how to avoid premature generalizations from limited research evidence
- presents detailed discussions on important theoretical and methodological questions.
The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
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Specificații

ISBN-13: 9780761922001
ISBN-10: 0761922008
Pagini: 384
Dimensiuni: 157 x 235 x 27 mm
Greutate: 0.64 kg
Ediția:2. Auflage
Editura: SAGE Publications
Locul publicării:Thousand Oaks, United States

Cuprins

Preface
1. Persuasion, Attitudes, and Actions
2. Functional Approaches to Attitude
3. Belief-Based Models of Attitude
4. Cognitive Dissonance Theory
5. Theories of Behavioral Intention
6. Elaboration Likelihood Model
7. The Study of Persuasive Effects
8. Source Factors
9. Message Factors
10. Receiver and Context Factors
References
Author Index
Subject Index
About the Author

Descriere

The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.

Notă biografică