Persuade with a Case Acceptance Story!: How Successful Dentists Use the POWER of STORY to Get More Referrals and Treat More Patients

Autor Henry Devries, Mark Le Blanc, Penny Reed
en Limba Engleză Paperback – 16 oct 2020
When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up.
In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be shared in your office and in your marketing efforts online. In this book you will learn:
    How you can add persuasion power to presentations
    Eight great metastories you need to tell
    The art and science of storytelling
    Three key characters of persuasive stories: hero, nemesis, and mentor
    Why you should not be the hero of your own stories
If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Case Acceptance Story is the book for you.
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ISBN-13: 9781952233227
ISBN-10: 1952233224
Pagini: 156
Dimensiuni: 127 x 203 x 9 mm
Greutate: 0.18 kg