People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt de Martin Butler

People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Autor Martin Butler

en Limba Engleză Paperback – 31 iul 2005

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

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Specificații

ISBN-13: 9781852524975
ISBN-10: 1852524979
Pagini: 252
Ilustrații: Illustrations
Dimensiuni: 148 x 210 x 13 mm
Greutate: 0.3 kg
Editura: Management Books 2000
Locul publicării:United Kingdom