People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age

Autor Duena Blomstrom
en Limba Engleză Hardback – 13 mai 2021

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era.

Businesses across all sectors now realize that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies such as AI, automation and digital platforms. But many business leaders have become too focused upon digital transformation, leading them to neglect other vital elements of their organization. Built upon fascinating research and an international array of case studies, People Before Tech is an incisive examination of how organizations--through their digital transformations--become stranded with optimized teams and disenfranchised employees.

As new technologies are introduced, teams and individual employees are often taken for granted - the uniquely human benefits that arise from a well-structured, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the technical, quantifiable benefits of technology. In People Before Tech, Duena Blomstrom shines new light upon the importance and potential of teams in modern organizations. The book analyzes the benefits of unique methods of working (such as "Agile") and explores how academic concepts such as "psychological safety" can boost employees' confidence and ability to work effectively and intuitively within teams.

Duena highlights that it is vital not just to implement technology, but also to integrate it into the existing organizational culture and structure, before providing practical guidance and advice on how business leaders and HR professionals can heighten efficiency and effectiveness of workplace teams through collaborative and innovative initiatives.

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ISBN-13: 9781472985453
ISBN-10: 1472985451
Pagini: 272
Dimensiuni: 153 x 234 x 29 mm
Greutate: 0.59 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom


Includes a contribution (either an interview or contributed chapter) from Amy Edmondson, the world-renowned business scholar who invented the widely popular concept of 'psychological safety' which plays a major role in this book.

Notă biografică

Duena Blomstrom is CEO and Co-Founder of PeopleNotTech, an AI-driven people software solution company. She is also a keynote speaker, prolific writer and blogger, and author of Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks Into Brands.


Through concepts like psychological safety, people will thrive, value will be created, and the human condition will improve in concert with technology. People Before Tech is your essential guidebook to a human-centric approach.
Unoptimized and disenfranchised teams will be your new norm unless you take action. In People Before Tech, Duena Blomstrom shows you how to create Psychological Safety and change lives. A must read.
What Duena has done has not only thrust the human back into the heart of HR but also extends this deep into organizational psychology and the nature of productivity, teamwork, and workplace culture. A recommended read for leaders who want to change and transform their business and how they engage their workforce for the better.
The world faces great uncertainty in respect to increasing automation and the role humans will play in the future of business and the role work will play in our lives. People Before Tech tackles this issue head on as the culture of companies changes to digital-first and humans second. Duena provides us with a plan to keep humans engaged and differentiated during this global transformation.
Duena and I connected over our passion for psychological safety and making the workspace human again. Or as Duena puts it: "getting rid of our human debt". This book shows why psychological safety is a need-to-have and not just a nice-to-have if you want a successful company today and in the future.