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Path to Purpose

Autor Carolyn Butler-Madden
en Limba Engleză Paperback – 18 oct 2017
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.
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Specificații

ISBN-13: 9780648087502
ISBN-10: 0648087506
Pagini: 210
Dimensiuni: 140 x 210 x 11 mm
Greutate: 0.24 kg
Editura: The Cause Effect

Notă biografică

Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.