Not everyone can be a badass It is something that you are born with. It is something that you just have. You can't go to the store and buy a box of Badass nor can you go to the gym and workout your Badass muscle Being a sales badass is all about having confidence in who you are and using it to sell a mega ton of whatever it is you sell. Stop going by the one-style fits all approach and learn who you are and learn how to use it to become a Sales Badass.