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Offline de Imran Rashid

Offline: Business Book Awards 2020

Autor Imran Rashid, Soren Kenner
en Limba Engleză Paperback – 26 feb 2019

Trăim într-o economie a atenției în care marile corporații tehnologice concurează pentru singura resursă epuizabilă a utilizatorului: timpul. În acest context de „poluare digitală” și transformare tehnologică accelerată, volumul Offline devine o resursă critică pentru înțelegerea mecanismelor de manipulare subconștientă. Autorii Imran Rashid și Soren Kenner nu se limitează la o critică superficială, ci propun o incursiune bazată pe cercetare în psihologia din spatele ecranelor.

Considerăm că forța acestei cărți rezidă în rigoarea cu care explică procesele biologice. Pe linia practică a volumului Smartphone Addiction, dar cu un focus mult mai apăsat pe neuroplasticitate și neurobiologie, Offline explică modul în care dopamina și oxitocina sunt „deturnate” de designul aplicațiilor moderne. Structura narativă este una progresivă: începe cu analiza „mind hacks”-urilor folosite de giganții tech, trece prin straturile evolutive ale creierului și culminează cu strategii de implementare a unor obiceiuri digitale sănătoase.

Reținem din cuprins capitolele dedicate „tsunami-ului de transformare tehnologică” și conceptului de „technoference”, care afectează direct coeziunea familială. Spre deosebire de Mindfulness in a Digital World, care abordează problema din perspectivă fenomenologică, Offline este un ghid pragmatic, premiat în cadrul Business Book Awards 2020, fiind util deopotrivă părinților care vor să își protejeze copiii și departamentelor de HR care urmăresc reducerea stresului și creșterea productivității reale în organizații.

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Specificații

ISBN-13: 9780857087935
ISBN-10: 0857087932
Pagini: 224
Dimensiuni: 139 x 216 x 22 mm
Greutate: 0.29 kg
Editura: Wiley
Seria Business Book Awards 2020

Locul publicării:Chichester, United Kingdom

Public țintă

Individuals: Interested adults who want to better manage the technology in their personal lives, knowledge–workers who are struggling with stress or information overload, caretakers and other professionals, who want to understand or prevent digital addiction better.
Families: Families who are struggling with the uncertainty related to screen time and digital devices, Parents who want to do the best for their kids and implement some good behaviour etc, Parents of teenagers who are at increased risk due to the massive digital usage and minimal supervision.
Companies: Organisations who want to prevent stress by acknowledging the impact of technology on work–life balance, HR–departments who want to develop better policies around digital pollution, HR–departments who want to improve productivity and reduce distraction and risk of mental diseases, Companies who need a better culture in the workplace.
Society: Public institutions with specific responsibility for public health, Politicians who need validated arguments for preventive measures towards unhealthy digitalisation, Anyone interested in discussing the topic on a larger scale.

De ce să citești această carte

Recomandăm această carte tuturor celor care simt că dispozitivele mobile le controlează timpul, nu invers. Veți învăța să identificați tehnicile de inginerie socială și să vă recuperați capacitatea de concentrare. Este o lectură esențială pentru părinți și manageri care doresc să combată dependența digitală și să restabilească un echilibru sănătos între viața personală și mediul online, folosind metode validate științific.

Descriere

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.

Learn how to recognize 'mind hacks' and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

Cuprins

Acknowledgments xi Introduction: Offline 1 Are You Being Digitally Manipulated? 5 Access to Your Attention Has Become a Commodity 8 Technology Is Good. But Use it Carefully! 10 HowThis Book Is Structured 15 Chapter One 17 A Tsunami of Technological Transformation 17 Imperceptible Change 19 Because Your Eyeballs Are Worth It 21 Social Media: The Global Village 23 Tackling the Onslaught of Information 26 Chapter Two 30 A Fire upon the Deep 30 Developing Bigger Brains Was an Evolutionary Gamble 31 The Three Layers of Your Brain 33 Prefiltering and Neuroplasticity: Your Adaptable Brain 45 Is Your Consciousness Time-Shifted? 47 To Be or Not to Be Conscious 49 Out of Control 51 Is Consciousness a Question of Being in the Spotlight? 53 Models Are Not Reality 54 The Hard Question of Consciousness 55 The Social Brain 56 Chapter Three 63 The Billion Dollar Question 63 Dopamine: Sex, Drugs, and Rock 'n' Roll? 65 Oxytocin: Humans Need Humans 67 Does Your Family Suffer from Technoference? 69 Being Able to Defer Gratification Is Crucial 72 What We Actually Do Know about Impulse Control--and About Losing It! 74 Do Smartphones Affect Human Self-Control? 76 Chapter Four 80 The Human Information Factory 82 The Limited Working Memory 82 The Sorting Task 83 Information Processing 84 Would You Dare to Be a Passenger in a Car Driven by a Distracted You? 86 Excuse Me, Do You Have a Minute? 87 Smartphones and Feelings 88 A Quick Pit-Stop before Heading into the Land of Dragons 89 Chapter Five 95 One Great Big Online Market 95 B.J. Fogg and the Stanford Persuasion Lab 96 Let's Take a Look at B.J. Fogg's Model as It Is Being Used Today... 98 Your Phone Is a Slot Machine! 101 What Do the Companies Targeting You See? 103 Your Personality Can Be Predicted with Great Accuracy 107 The Cambridge Analytica Scandal 109 How You Are Captured and Converted 111 Multivariate Testing--Helping Consumers Capture Themselves 113 The StrangeWorld of Tracking Pixels, Cookies and Remarketing 115 All aboard the Consumer Journey Train 118 The Horrible Dark Patterns 120 How Google Skews Your Search Results 121 Chapter Six 125 Stress, Low Self-Esteem, Anxiety and Sleep Disturbances 126 Smartphones and Social Media Can Lead to ADHD in Adolescents 128 Can Use of Social Media Be Addictive? 128 When Addictive Design and Basic Human Social Traits Clash 130 The Effects Are Not Just Physiological or Psychological 132 Echo Chambers and Confirmation Bias 133 When Confirmation Bias Leads to Cognitive Dissonance 138 The Sharp Decline in Empathy 141 The Changing World of Youngsters 144 Cyberbullying 146 In Conclusion: The Road Ahead Is All About the Choices You Make! 148 Chapter Seven 157 Making Changes Is Not Easy! 157 Change Means Doing Things Differently 159 Step 1: Life Stories 160 Step 2: Mapping out Your Habits and How You Spend Your Time 164 Step 3: Identify Triggers & Cues 164 Step 4: Plan Your Countermove and Start Acting 167 Troubleshoot Failure 169 In Summary: It's Not Rocket Science, but it's Not All That Easy Either 170 Teaching Your Children Sensible and Healthy Digital Habits 172 The Underlying Psychological Principles 174 Entering the Zone--Learning to Focus 177 Deliberate Practice 179 In Conclusion: It's Simple, but it's Not Easy 182 Epilogue 187 Index 193