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Nostalgic Branding in the Toy Industry de Lubi&

Nostalgic Branding in the Toy Industry: Routledge Focus on Business and Management

Autor Lubi&, Gr&
en Limba Engleză Hardback – 24 apr 2025
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
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Specificații

ISBN-13: 9781032997995
ISBN-10: 1032997990
Pagini: 134
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.31 kg
Editura: Taylor & Francis Ltd (Sales)
Seria Routledge Focus on Business and Management