Normative ethics concerns the criticism and justification of morality, law, and other systems of norms. This book develops a normative ethical theory based on individuals and offers a “third way” beyond the dominant paradigms of Kantianism and Utilitarianism. This theory can assist us in answering concrete ethical questions. The book discusses, for example, the existence of duties to oneself, the permissibility of paternalistic decisions for others, and the status of supererogatory actions. It also considers various problems in bioethics. Key features: Development of a new normative ethical theory Up-to-date overview of the topic Written in clear and comprehensible style Provides answers to concrete ethical problems Also of interest for doctors, lawyers, and economists