Globally the number of people being creative with language is truly extraordinary. While each of us will have our individual reasons for writing, many of them common, where the majority truly come together is in the desire to be read. There are lots of outlets for writers, contributing to an ever-expanding and increasingly densely populated literary landscape, and people continue to submit to competitions, journals and magazines. In the vast majority of cases we do so not for financial reward but for recognition, to be validated, to have a 'readership'. When it comes to publication, of the two deciding factors - talent and luck - the latter is the most fickle. The idea for New Contexts was born from the above. Why not harvest just a small sample of good unpublished writing and create an anthology to showcase it? Why not see if there was a market - of both writers and readers - for another journal, something sourced entirely from the ground-up?