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Netflixed

Autor Gina Keating
en Limba Engleză Paperback – 24 sep 2013
The inside story of Netflix s incredible rise and uncertain future as master of the video universe   Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success or even survival is still far from guaranteed.   Journalist Gina Keating recounts the fast-paced drama of the company s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.   Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
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Specificații

ISBN-13: 9781591846598
ISBN-10: 1591846595
Pagini: 304
Dimensiuni: 140 x 213 x 23 mm
Greutate: 0.18 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:United States

Notă biografică

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.