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Netflix: A Global SVOD Giant de Rodrigo Gómez

Netflix: A Global SVOD Giant: Global Media Giants

Autor Rodrigo Gómez, Luis A. Albornoz
en Limba Engleză Hardback – 31 aug 2026
A comprehensive analysis of Netflix, the prominent global and transnational subscription video-on-demand (SVOD) company.
By delving into the company's corporate divisions and international business relationships, this book highlights Netflix's pivotal role in shaping the landscape of audiovisual distribution and production on a worldwide scale. Designed to engage a diverse readership interested in topics ranging from ownership and financial performance to strategic alliances, audiovisual library development, and policy advocacy, this book explores how cultural diversity, audiovisual dynamics, and corporate influence intersect with broader realms such as politics, consulting, technological innovation, and financial transactions. Through its insightful examination, this book unveils the intricate connections between cultural and non-cultural factors, shedding light on the multifaceted impact of Netflix on our global media landscape.
This book is ideal for students and scholars of global media industries, critical political economy of media and communication, and international media, globalization and
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Specificații

ISBN-13: 9781032757803
ISBN-10: 1032757809
Pagini: 156
Dimensiuni: 138 x 216 mm
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Global Media Giants

Locul publicării:Oxford, United Kingdom

Public țintă

Academic, Postgraduate, and Undergraduate Advanced

Cuprins

Introduction  Chapter 1. Netflix’s Historical Formation and Technological Reorganization  Chapter 2. Economic Profile: How Does Netflix Economic Streaming Power Works? Financing, Scalability, and Global Investment  Chapter 3. Silent Leverage: Netflix’s Lobbying, Policy Playbook, and Platform Power  Chapter 4. Rethinking Cultural Imperialism in the Age of Netflix. Platform Power, Audiovisual Flows, and the Limits of the Cultural Imperialism Thesis  Conclusion

Notă biografică

Rodrigo Gómez is Professor in the Department of Communication at Universidad Autónoma Metropolitana–Cuajimalpa (UAM-C), Mexico, and was a María Zambrano Distinguished Research Fellow at Universidad Carlos III de Madrid, Spain. His research focuses on cultural and audiovisual industries, global media systems, digital platforms, media policies, and media corporations from a critical political economy of communication perspective. He has published extensively on media concentration, and the restructuring of global audiovisual industries. He is co-editor of Global Media Giants (2017) and Political Economy of Media and Communication: Methodological Approaches (2024).
Luis A. Albornoz is Professor in the Communication and Media Studies Department at Universidad Carlos III de Madrid, Spain. He is a founding member and former president of the Latin Union of Political Economy of Information, Communication and Culture (ULEPICC). His work examines cultural and audiovisual industries, communication policies, digital media, and cultural diversity in the context of globalization. He is editor of Power, Media, Culture: A Critical View from the Political Economy of Communication (2015), co-editor of Audiovisual Industries and Diversity: Economics and Policies in the Digital Era (2019), and co-author of Grupo Prisa (2022).

Descriere

A comprehensive analysis of Netflix, the prominent global and transnational subscription video-on-demand (SVOD) company.