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Cărți de Neil Rackham

Neil Rackham is an author, consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill).

He has been a visiting professor at Portsmouth University, Cranfield School of Management, and Sheffield University, all in his native England, as well as at the University of Cincinnati, and is a frequent lecturer at conferences, business schools, and corporations around the world.

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